Using the PEST analysis et al that I formed for a current business model (Leeds Zine Fair) we today applied this analysis to our own proposed company model.
Pest is broken down like so -
Political Factors:
Funding allocated to small businesses
Vat and exchange rates
Trade issues
Economical:
Vat and exchange rates
Pricing
Recessions
Increased competition during non-austerity times
Social Factors:
Trends
People less inclined to high street shopping
Technology:
Social media
Online shopping
Production methods
These are all factors that we'll have to consider in our presentation.
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