Saturday, 31 January 2015

Creative Strategy: The Very Hungry Caterpillar

Whilst in Harrogate today with my girlfriend we went to Waterstones where I found this; a range of products based around The Very Hungry Caterpillar. It's interesting to see how one idea has been marketed in such a way that it now has an array of toys and additional items to go along side it. I'd love to create a character or something that resulted in a range of toys!

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